Daily Web Dev

Keeping Webmasters Informed: SEO Website Promotion and Tips

Adsense has recently announced (through email) that they are removing their Adsense Referals program. We will update this post with more recent new.

More info on their adsense blog: http://adsense.blogspot.com/

Here is the email we received.

Hello,

Thank you for participating in the AdSense Referrals program.
We’re writing to let you know that we will be retiring the AdSense
Referrals program during the last week of August. We appreciate
your patience during this transition and here are some alternative
options to consider:

* Google Affiliate Network: As part of the integration of
DoubleClick, the DoubleClick Performics Affiliate Network will now
operate as the Google Affiliate Network for advertisers targeting
users located in the United States. Similar to the AdSense
Referrals program, the Google Affiliate Network enables publishers
to apply for advertiser programs and get paid based on
advertiser-defined actions instead of clicks or impressions. For
further details, please visit:
www.google.com/ads/affiliatenetwork.
* AdSense for content ads: If you have less than three AdSense
for content ad units on a page, you may wish to replace the
referral ad units with standard AFC ad units.

If you currently use referral ads, either to promote Google
products or offerings from AdWords advertisers, AdSense Referrals
code will no longer display ads beginning the last week of August.
We encourage you to take the following steps before the product is
retired:

* Remove the referral code from your site(s): Please take a
moment to remove all referral code from your sites before the last
week of August, so you can continue to effectively monetize your
ad space.
* Run and save all referrals reports on your desktop: Create
and save all reports related to the referrals program on your
desktop, so you continue to have access to your valuable campaign
information

Why is this happening?
We’re constantly looking for ways to improve AdSense by developing
and supporting features which drive the best monetization results
for our publishers. Sometimes, this requires retiring existing
features so we can focus our efforts on the ones that will be most
effective in the long term.  For this reason, we will be retiring
the AdSense Referrals program. If you have any additional
questions, please visit our Help Center:
http://www.google.com/adsense/support/bin/topic.py?topic=14882

Sincerely.

The Google AdSense Team

——————————

—————————————————————

Email preferences: You have received this mandatory email service
announcement to update you about the retirement of an AdSense
feature.

Google Inc.
1600 Amphitheatre Parkway
Mountain View, CA 94043

Search Engine Optimization can be a long hard process of generating links, creating a nice page, and get listed in search engines. These tips should help you understand the concepts and the ideas on SEO better.

1. Exchange. Exchange links, articles, etc. with other related websites. I recommend exchanging articles because it is the most effective way to allow a search engine spider to “realize” your website. Article exchanges are similar to link exchanges, except two websites will create their own articles, but link to each other within the article. As the search engine spider reads the article, it will be sure to note your page. The links are good quality because they are surrounded by content.

2.  Article Submitting. Submitting your article to any notable publisher or ezine will give your links a boost. The article may stay active for a few years which will surely help your SEO.

3.  Site Mapping. A map of your site is like a road map to a search engine crawler. It lays out the entire website and lets it scan each one with significant importance. Your site map should link to every page on your website and should be linked to by every page on your website.

4. Link Titles. Add a title to your link that is relevant to your targeted keyword. It gives search engine spiders a better idea of your website before even arriving to it. This may also help your incoming traffic gain a better feel for where a specific link may be taking them.

5. Use Different Anchor Text. Anchor text helps your website build its keywords, but building the exact same keyword phrase is not a good idea. It gives the search engine spiders a sense that your links are automated and repetative. It is helpful to scramble and ad other keywords to your anchor text.  You can even use your domain name as an anchor text. (Ex. Daily web development, Webmaster Development, Search Engine Websites, etc.)

6. Layered Links. If your website is armed with links going to all different pages, it gives search engine spiders a feeling that your website is filled with rich content. Versus, if all your inbound links point towards your homepage, it seems like your website is very shallow and empty.

7. Multiple Directories. Use as many directories as you can to gain traffic. Many users think they must target Google.com for all their traffic. This is not true. Many users from other countries use so many different directories. Getting a substantial listing in them will drive your traffic globally. (Try UK and Canadian Directories)

8. Use of text. The way your web pages are built influence your SEO hugely. Find your targeted keywords and add them to your website pages. Bold and italics should also be used on them to emphasize that they are of importance and relavence. Be sure to only do this once or twice every page.

9. Website Order. Many webmasters have their pages ordered in a very SEO unfriendly way. Try your best to revise your pages so that your links and keywords show up before anythng else. Then followed by images etc. Your partners and affiliates should be shown last because you want the search engine spiders to view your targeted keywords first. (They do put more weight on items they see first in your source code)

10. Domain Name Usage. Using more then one domain name may come to an advantage. You can create a nice link exchange with your own site as well as target two different topics. This allows each page to focus on one topic more which will help you do better in your SEO. When searching in search engines, a web page will only be shown once or twice. Having more then one domain name can ensure that you claim a better spot on rankings.

These tips are ways you can enhance your website SEO in a costless and effective way.

Hey Webmasters and Developers,
I am pleased to announce the opening of www. Daily Web Dev .com. My goal is to bring daily web development news and information to web developers. If you are new to web development or a proffesional, I will try to keep you informed by posting all the latest and greatest news and resources on my blog. Personally, I have a few websites, however, it is not my primary job. I want this blog to be about its readers, so if you want to suggest or send me something to post feel free. Please enjoy this blog and spread the word!